African Heart Expedition - Social Media

During our 4.5-month journey from Rwanda to the Netherlands, we used African Heart Expedition to share the stories we encountered along the way, capture the fun dynamic between the three of us and show an honest and personal perspective on travelling through Africa.

I was responsible for the complete social media presence — from creating, editing and publishing our content to developing the visual identity around the expedition. This branding extended beyond Instagram, with custom stickers for our Land Cruiser and personalized clothing that travelled with us all the way home.